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Here’s a practical example for each of the 5 points from Winning Arguments:
Argument depends on your audience
Example: Explaining climate change to a group of scientists vs. a group of business executives. Scientists expect data and studies; executives may respond better to financial risks and opportunities.Rules of logic aren’t absolute
Example: In a debate, you might use a rhetorical question like “Do we really want to risk our children’s future?”—not strictly “logical,” but it persuades emotionally.Language shapes persuasion
Example: Saying “We can improve student learning” vs. “We can fix the failing education system.” The first feels collaborative; the second feels urgent and critical, influencing reactions differently.Disagreement is part of the game
Example: During a town hall, two neighbors argue about building a park. Both understand they won’t fully agree, but the discussion helps clarify priorities and persuade others.Know when to concede
Example: In a debate about city budgets, you admit that some spending cuts are necessary but then show how reallocating funds can benefit education—this strengthens your overall position.
If you want, I can also turn all 5 points + examples into a simple “one-page cheat sheet” that’s easy to memorize. Do you want me to do that?
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