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BGT – Respiratory Parent Champions in the Community (Liverpool)
Setting: Liverpool — high deprivation, high bronchiolitis admission rates
Problem: Frequent winter bronchiolitis attendances and hospitalisations; health literacy and access barriers
Intervention: Respiratory Parent Champions in the Community
What They Did
Recruited and trained parent volunteers (“Parent Champions”)
Delivered community-based respiratory health education to families
Focused on:
Recognising bronchiolitis symptoms
Red flag signs requiring urgent care
Home supportive care advice
When to seek GP vs ED vs self-care
Targeted delivery in high-deprivation neighbourhoods
Used trusted local venues (children’s centres, community hubs)
Promoted consistent public health messaging during winter
Strengthened links between families and local health services
Intended Impact
Improve parental confidence and health literacy
Reduce avoidable ED attendances
Reduce unnecessary bronchiolitis admissions
Address health inequalities through peer-led support
One-Line Tagline
“Train parents to support parents — community champions to reduce bronchiolitis admissions in high-deprivation areas.”
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