40-70 rule

 

The 40-70 Rule

So how do you know when the signal is strong enough? 

Use Colin Powell’s 40/70 rule.

The 40-70 rule is a decision-making principle stating that leaders should make decisions with only 40% to 70% of the available information. Less than 40% means you are guessing, while waiting for more than 70% results in missed opportunities and overthinking. 

At its core, the rule encourages using intuition, our gut instinct, to bridge the ‘missing information’ gap.