e Streisand effect applies to an even more specific situation: when you
unintentionally draw more attention to something when you try to hide it. It’s named for
entertainer Barbra Streisand, who sued a photographer and website in 2003 for displaying
an aerial photo of her mansion, which she wanted to remain private. Before the suit, the
image had been downloaded a total of six times from the site; after people saw news
stories about the lawsuit, the site was visited hundreds of thousands of times, and now
the photo is free to license and is on display on Wikipedia and many other places. As was
said of Watergate, It’s not the crime, it’s the cover-up.
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