Thursday, 12 June 2025

RD BK “You are better off negotiating a bad deal than going to war.”

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Here's a concise summary with bullet points, good quotes, and a Should-Be Question (SBQ) for "You Can Negotiate Anything" by Herb Cohen:


📘 Summary – You Can Negotiate Anything

By Herb Cohen

SBQ (Should-Be Question):

"How can I influence outcomes and achieve my goals through negotiation, no matter who I am or where I am?"


🔹 Key Principles (Bullet Summary):

  • Everything is negotiable – Whether big or small, personal or professional.

  • Power is perception – If the other person thinks you have power, then you do.

  • Negotiation is about influence, not confrontation.

  • Information is key – The side with more knowledge usually wins.

  • Time = leverage – The one who can wait longer generally holds more power.

  • Care… but not that much – Emotional detachment can give you the upper hand.

  • People do things for their reasons, not yours – Understand their motives.

  • Use silence as a weapon – It creates pressure and reveals hidden info.

  • Create options – The more alternatives you have, the stronger your position.

  • Everything starts before you sit at the table – Preparation is critical.


💬 Great Quotes from the Book:

  • “You are better off negotiating a bad deal than going to war.”

  • “Power is based upon perception. If you think you’ve got it, then you’ve got it.”

  • “In life, you don’t get what you deserve, you get what you negotiate.”

  • “The best way to get what you want is to help the other side feel they got what they wanted.”

  • “The outcome of any negotiation is directly related to the amount of information you have.”


Would you like a negotiation checklist based on the book or a PDF cheat sheet to keep handy?

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