Being aware of this barrier may help improve weight loss strategies.
People who are obese find food more satisfying than people who are not, new research finds.
Obese people also continue to find food more satisfying, even after eating more of it.
In other words, obese people have to eat more of a tasty food to get bored of it.
Higher satisfaction from eating may be one of the biggest barriers to weight loss.
Being aware of this bias may help improve weight loss strategies.
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