"This explains context-dependent craving in addiction. 93 Suppose an alcoholic has been clean and sober for years. Return him to where the alcohol consumption used to occur (e.g., that rundown street corner, that fancy men’s club), and those potentiated synapses, those cues that were learned to be associated with alcohol, come roaring back into action, dopamine surges with anticipation, and the craving inundates."
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