"“Buy it!” Then you check out the price tag: £ 199.99. Before you saw the outrageous price, you would have needed some serious prefrontal cortex intervention to shut down the spending impulse. But what if your brain registers an instinctive pain response to the price? Studies show that this actually happens –the brain can treat a hefty price tag like a physical punch to the gut. That instinctive shock is going to make the job easy for your prefrontal cortex,"
Monday 30 July 2018
HI PRICE EQUALS PHYSICAL PAIN
"“Buy it!” Then you check out the price tag: £ 199.99. Before you saw the outrageous price, you would have needed some serious prefrontal cortex intervention to shut down the spending impulse. But what if your brain registers an instinctive pain response to the price? Studies show that this actually happens –the brain can treat a hefty price tag like a physical punch to the gut. That instinctive shock is going to make the job easy for your prefrontal cortex,"
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