BEAND

14. Advertiser brands 243 79 Kraft: the household brand 245 80 Absolut Vodka: the advertising brand 247 81 Benetton: the colour brand 250 82 Calvin Klein: the sex brand 254 83 The Gap: the easy brand 256 84 Diesel: the ironic brand 259 15. Distribution brands 263 85 Avon: the resilient brand 265 86 Hertz: the credibility brand 267 87 Domino’s Pizza: the home-delivery brand 269 88 Dell: the direct sales brand 273 89 Amazon: the e-shopping brand 275 16. Speed brands 279 90 Reuters: the objective brand 281 91 FedEx: the ‘first’ brand 283 92 Zara: the speed-to-market brand 285 93 Hello Kitty: the cute brand 287 94 Google: the search brand 289 95 CNN: the information brand 292 96 Hotmail: the viral brand 294 17. Evolution brands 297 97 Bacardi: the Caribbean brand 299 98 HSBC: the acquisition brand 301 99 Intel: the educating brand 303 100 Samsung: the rising brand