Monday, 30 July 2018

BRANDS

Heinz: the trust brand 33

12 Kellogg’s: the familiarity brand 35


13 Colgate: the total brand 37

14 Ford: the volume brand 39

15 Goodyear: the leadership brand 41

16 Gillette: the shaving brand 43

17 Kleenex: the disposable brand 45

 18 Wrigley: the new thinking brand

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