Saturday, 5 April 2025

SVENGALI EFFECT

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The Svengali effect refers to the psychological phenomenon in which one person, often referred to as a "Svengali," exerts an excessive amount of control or influence over another person, typically manipulating them to the point where the individual loses their sense of autonomy or control. This term originates from the character Svengali, a villain in George du Maurier's 1894 novel Trilby. In the story, Svengali is a charismatic but manipulative figure who mentally dominates the protagonist, Trilby, and forces her into doing his bidding.

In modern usage, the Svengali effect is often associated with manipulative relationships, whether in professional, romantic, or personal contexts, where the individual being controlled becomes overly dependent on the Svengali figure. This concept can extend to certain types of high-influence relationships, such as in business, politics, or even entertainment.

In popular culture, it can be seen in various forms of manipulation, including coercive persuasion or psychological manipulation.

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