RD BK CONTAGIOUS

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Here’s a summary table for Contagious: Why Things Catch On by Jonah Berger:

Principle	Explanation	Example
Social Currency	People share things that make them look good, smart, or “in the know.”	Exclusive clubs, insider deals, or hidden features in apps.
Triggers	Things that are top of mind are more likely to be talked about.	"Peanut butter" reminds people of "jelly," leading to word-of-mouth.
Emotion	Content that evokes strong emotions (awe, anger, excitement) is more likely to be shared.	Viral charity campaigns using emotional storytelling.
Public	People imitate what they see others doing—"Monkey see, monkey do."	The Apple logo on MacBooks being visible to others when opened.
Practical Value	People like to share useful information—life hacks, tips, or deals.	"5-Minute Crafts" and viral how-to videos.
Stories	A compelling narrative helps spread a message more than facts alone.	The viral “Will It Blend?” campaign for Blendtec blenders.

Would you like a more detailed breakdown of any of these principles?