RD BK SUPERSENSE

WHY DON’T WE WANT TO WEAR THE CARDIGAN? Rozin’s work on contamination shows that adults do not want to come into physical contact with disgusting items even after they have been washed. (One of the items he used was Hitler’s sweater. It didn’t take much ingenuity to adapt this to Fred West’s cardigan for a modern audience, as the principles are the same.) Rozin identifi ed at least four reasons why we refuse to touch evil items, and he found that adults endorse each of these reasons to varying degrees. 1. We do not want to be seen to undertake an action that the majority would avoid. 2. Any item associated with a killer is negative, and thus wearing it produces associations with the act of killing. 3. We believe that there is a physical contamination of the clothing.