Virus of the Mind (1996). Brodie’s book, billed as the first
popular work on memes, is part pop science and part self-help. In the
general confusion, originating with Dawkins himself, about whether a
meme resembles a gene (in which case, you cannot avoid it) or a virus (in
which case you can and should), Brodie’s “long-awaited scientific theory
unifying biology, psychology, and cognitive science” leans toward the viral
view.151 He assures us that “people who understand memetics will have an
increasing advantage in life, especially in preventing themselves from
being manipulated or taken advantage of
No comments:
Post a Comment