He offers a simple example of running out of ink in the middle of a print job. “The lucky person will have got a spare cartridge just in case because they have planned ahead. When the cartridge runs out they’ll say, ‘Oh, aren’t I lucky, I bought one earlier, that’’ fantastic,’ ” Maltby says. “However, the unlucky person won’t have planned ahead, won’t have done the cognitive processes, so when the printer cartridge runs out and they’re left with something to print, they go, ‘Oh, I’m so unlucky.’ ”
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