The human brain is a machine designed by natural selection to respond in pretty reflexive fashion to the sensory input impinging on it. It is designed, in a certain sense, to be controlled by that input. And a key cog in the machinery of control is the feelings that arise in response to the input. If you interact with those feelings... via the natural, reflexive thirst for the pleasant feelings and the natural, reflexive aversion to the unpleasant feelings—you will continue to be controlled by the world around you.
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