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What causes this? It is in part, Tim suspects, because these chemicals have an effect on your brain. You drink something sweet, and it expects a surge of energy from sugar. Everything in our evolution primes you for it. When it doesn’t come—when your brain realizes it’s been tricked—it responds by making you more hungry, to give it that fresh surge of energy it was expecting, and so “you suddenly want cake.” Susan’s groundbreaking studies have led her to believe that the presence of artificial sweeteners in our diets might be one of the big drivers of the obesity crisis
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