In 2009, the Odeon cinema company announced an “Odeon Popcorn Index” that it claimed showed higher sales and therefore signs of economic recovery in Britain following the financial crisis of 2008. And analysts have also scrutinised sales of baked beans, popular when times are tough, as an indicator of how people are responding to periods of economic decline. When baked bean sales fell in 2013, some took it as a sign that the UK economy was in rude health.
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